Our Mission

KeyoPass KeyoPass is on a mission to create millions of everyday heroes all around the world, and to engage with people that are already local heroes in their communities. We combine travel, social good, and universal rewards to provide an experience where people can take part in bite-size acts of kindness that make a real difference.

We aim to action the 1.4 billion international travelers and millions of locals to book cultural experiences that benefit nonprofits, donate impact products that improve lives, discover on-demand volunteering opportunities, and participate in social action campaigns – all while being rewarded for doing good.

Our team is passionate about combining technology, impact, and travel to create a more rewarding travel experience. We call our experience ‘Social Good Travel’, and we would love you to be a part of our growing community.

Join our mission to create more everyday heroes – every day!

Team

Our team is a tenacious group of talented professionals that combine solid industry experience and successes in the impact space with years of experience in travel, software, management, operations, design, and mobile development. We have a passion for improving people’s lives through technology and are ready to scale a platform that can make a real impact worldwide.

Matt Baer
Matt Baer

Founder and CEO

Matt has more than 15 years of experience working with technology startups, honing his skills in business, sales, marketing, mobile, and web in an array of fields covering software, mobile apps, and consumer products. Matt was a business mentor for the Female Founder focused start-up incubator program, The S-Factory, and developed an international accelerator program for CORFO, the economic development arm of the Chilean Government. Matt has also won multiple awards and grants at one of the top international accelerator programs in the world - Start-Up Chile. Matt is a graduate of the University of Southern California (USC ‘05) and an alumnus of South America’s prestigious Start-Up Chile SCALE Program (’16). Before becoming an entrepreneur, Matt was an internationally ranked tennis player.

Matías Menafra
Matías Menafra

Co-Founder and CTO

Matías is a four-time CTO, with more than 15 years experience as a software engineer, project manager, and entrepreneur. As CTO of KeyoPass, Matías is responsible for all aspects of product management, engineering, and R&D. Prior to KeyoPass, Matías was lead engineer in several other startups and co-founded two of his own. Before joining the startup world he was the Development and QA Manager for TimbaSoftware, which was acquired by Altimetrick in 2012, where he worked for several Fortune 500 companies.

Adelle Demko
Adelle Demko

President

Adelle was a Managing Director at investment banking firm DelMorgan & Co., was COO of a software company and facilitated multiple transactions as a consultant. Previously she was a former partner of Wedbush Capital Partners, a finance and strategy executive at Xerox, and a corporate attorney in New York City. Adelle served on the Board of Directors of the Balance Bar Company (NASDAQ) where she facilitated the public offering, was Chairperson of the Audit Committee, and a member of the Corporate Development Committee leading to the company’s sale to Kraft. She also sat on the Board of Directors of Maps.com, and a number of other Boards of Advisors including UC Wireless. As an investment banker she played a major role in the initial public offering of Quiksilver, headed valuations and handled mergers and acquisitions. Adelle attended Directors’ College, Stanford Law School and has moderated panels and conferences on a variety of topics including Corporate Governance, Road Infrastructure, and Early-Stage Companies. Adelle received an M.B.A. degree from Yale University School of Management, a J.D. degree from Duke Law School and a B.A. from the University of Western Ontario, Canada.

Svetlana Kabanova
Svetlana Kabanova

COO

Svetlana managed operations, projects and teams in the global technology division at leading investment bank, Goldman Sachs, where she doubled the productivity of her team, coordinated the onboarding of thousands of people, and helped achieve $400K annual savings for a key tech migration project. Svetlana brings to the KeyoPass team her extensive experience managing teams and large scale projects which have been marked by a track record of introducing efficiencies and best practices. Svetlana has been instrumental in building out a solid team at KeyoPass, and implementing the processes behind the KeyoPass social impact app local experience marketplace.

Ché Feenie

Director of Social Impact

Ché Feenie has been operating at the interface between finance and business for the past two decades within frontier and emerging markets. Originally from Scotland, she is a co-founder of the LadyAgri Impact Investment Hub. In 2008, Ché moved into the Funds space - concentrating on Foreign Direct Investments (including MENA, LATAM, ASIA-PAC & s-SA) and holds a successful track record for investments in the EMEA region. Ché represents the LadyAgri Impact Investment Hub engaging with private sector investors and philanthropists in the UK and in Europe. Ché brings to the KeyoPass team her extensive expertise within philanthropy, nonprofits, and impact projects across the globe.

Asbel Parra
Asbel Parra

Lead iOS Engineer

Asbel has been developing software and iOS applications for over seven years, and is a true master at engineering cutting-edge user experiences for consumer facing brands. Agile, curious and creative, she wields an exhaustive programming vocabulary, and is just as comfortable at planning and design as she is at coding mobile and software products. Asbel’s first priority is to create memorable mobile experiences full of surprise and delight, but she also embraces the more technical challenges of harnessing new technologies for a consumer audience; building that all important bridge between the technology’s capabilities and the user’s experience. Asbel graduated with a degree as an Informatic Engineer from the Universidad Nacional Experimental del Tachira in Venezuela (2012). Asbel graduated with a second degree in Management Innovation, Technological Development, and Applied Research from the Universidad Metropolitana de Caracas (2016).

Moisés Portillo
Moisés Portillo

Lead Android Engineer

Moisés has over seven years of experience developing software and Android apps. Moises has built his career on developing Android apps in the multi-media and streaming space, becoming an expert in handling wallets, on-demand content, device compatibility, and video player architecture. Having previously worked on mainstream mobile apps, with a keen focus on future growth scalability, Moisés is well poised to lead our Android team. Moisés graduated with a degree in Computer Science from Don Bosco University in El Salvador (2014).

Ignacio Sans
Ignacio Sans

Head of Design & UX

Ignacio has been designing brand experiences for over a decade. With a keen eye for both graphic and product design, Ignacio is the unique combination of designer and developer, perfectly positioning him to lead the design of the KeyoPass platform. Focusing on product development, UI design, and mobile apps, Ignacio has worked with leading agencies and start-up companies to define both product and brand. Ignacio holds a bachelor of graphic design from the University of Buenos Aires, one of the most distinguished universities within all of Latin America.

Advisors

Federico Pistono
Federico Pistono

Head of Blockchain at Hyperloop

Federico is the Head of Blockchain at Hyperloop, the first supersonic travel on land in history. Federico was one of the first investors in Ethereum, featured in 'Banking in Bitcoin', the most watched documentary on cryptocurrencies in the world, and has presented at several conferences and fora, including the Blockchain Solutions Forum in Barcelona, and CryptoHQ in Davos, during the 2018 World Economic Forum. Federico is a published author and his work has been cited and utilized by major economic institutions, universities, and think tanks, such as The Economist Intelligence Unit, the Italian Government, Google, EU Public Policy and the European Commission.

Rick Savage
Rick Savage

Former Head of Social Media at Apple

Rick oversaw the vision, strategy and content creation of all social media channels, for all lines of business across Apple Music, iTunes, Apple TV, Apple Books, Apple Podcasts, Apple News and Beats 1. Rick is the Former Head of Social Media at Apple, creating digital content and marketing strategies that have generated millions of views online as well as millions of dollars in revenue. Rick’s past experience includes Director of Original Content at VEVO, Music Director/ Producer at Yahoo, and the Director of Community Marketing At Warner Bros. Records. Over his career, Rick has worked with Tim McGraw, Kendrick Lamar, Lady Gaga, Metallica, The White Stripes, Kanye West, and other talent from around the world. Rick is a proven leader that has excelled in everything from content creation, programming, on-air talent, to executing on global marketing campaigns and strategies.

Tamara Camp
Tamara Camp

VP & Global CEM of Growth & Loyalty at Western Union

Tamara is a senior-level marketing executive with over 15 years of digital marketing leadership, including 10 years at Ticketmaster and Live Nation, having spearheaded a strategic, data-driven approach to digital marketing that increased brand engagement, consumer loyalty, and ROI. By translating consumer insights into curated, interactive content touching millions of consumers, Tamara has led her teams to achieve aggressive growth in a changing marketplace. During her career, Tamara has also had leading marketing roles at CitySearch.com, as well as Entertainment Publications.

Sheri Kaiserman
Sheri Kaiserman

Former Head of Advanced Securities at Wedbush Securities

Sheri is a senior-level executive who spent 26 years in public equities, first at Oppenheimer, and then 16 years at Wedbush Securities where she built and ran the equities business. Under Sheri's leadership, Wedbush was the first Wall Street firm to publish an analysis on the value of bitcoin (2013). Sheri left Wall Street early in 2018 to co-found Maco.la, a blockchain focused equity investment fund and advisory/HR services firm.

Layla Revis
Layla Revis

Former Vice President, Head of Global Social Media/Marketing Innovation, Corporate Communication at Oracle

Layla is a senior-level marketing executive with over 15 years of integrated and digital marketing experience. She is the current Vice President Marketing - Head of Brand & Digital at OpenText and formerly was the Global Social Media lead at Oracle. Layla has also worked with leading companies such as The Huffington Post, Leo Burnett (where she was a Senior VP), Fleishman Hillard, Mashable, and Ogilvy & Mather. Layla is a proven leader and expert in overall marketing strategies, social media content, channel strategy, social measurement, analytics, content creation, product marketing, advertising, and public relations and also has had extensive experience working within the travel and tourism industries throughout her career.

Dan Marchese
Dan Marchese

Former Head of Mobile at TripAdvisor (Viator)

In his role as Head of Mobile for TripAdvisor (Viator), Dan was the chief architect and creator of the largest tour and activity app in the world. His expertise in migrating the billion dollar travel booking sector from offline, to online, to mobile devices, is second to none, which makes him uniquely equipped to help KeyoPass build the mobile marketplace of the future. A product and marketing leader with over 16 years of experience developing bespoke mobile, eCommerce and digital services, he is currently continuing on his mission to create truly valuable consumer experiences, leading consumer mobile and digital product management for Blue Shield California.

Jeanie Zheng
Jeanie Zheng

VP of Engineering at GoDaddy, Former Director of Software Development at Expedia

Jeanie is an accomplished technology executive with over 18 years experience leading teams at Expedia, Microsoft, Yahoo! and Motorola. As the Director of Software Development for Expedia, the world’s second largest online travel agency, Jeanie led a global team of more than 100 engineers and was pivotal in helping Expedia became one of the first large scale platforms to accept crypto payments for hotel bookings, a move that was heralded as a ‘coming of age moment’ for blockchain in the travel industry. With a strong focus on combining customer-centric products with innovative new tech and big data platforms, Jeanie brings a wealth of experience to the KeyoPass team.

Marat Gaziev
Marat Gaziev

Senior Director of SEO at Ziff Davis

Marat is Senior Director of SEO for Ziff Davis (brands include: PCMag, Speedtest, ExtremeTech, Geek, Toolbox, IGN, Everyday Health, AskMen, Offers.com, TechBargains, emedia and Salesify), which generate over 140 million monthly visitors, have a combined 15 million app downloads, and 10 million YouTube subscribers across its brands. Marat is a well-known expert and influencer in the SEO space, and has been a keynote speaker for SEO conferences in Silicon Valley and beyond. Formerly Head of SEO at IGN and RentPath, Marat has a proven track record of creating winning search strategies for both Fortune 500 companies and startups.